The New Product Bet app for iPhone and iPad
The New Product Bet is a companion app for the book "The New Product Bet". It allows a person who has purchased the book to explore additional material related to the book.
The app features a set of videos and a game related to the book. In addition, a scanner is also present that will allow users to scan QR codes that are present in the book to get to the content (videos, or the game) directly and quickly, as they read the book.